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Coco Crisp cereal conundrum

BOSTON, MA — Boston Red Sox center fielder Coco Crisp is set to launch a new breakfast cereal to benefit longtime Red Sox-associated cancer research charity The Jimmy Fund.

There’s only one problem: he can’t settle on a name.

“It’s chocolatey and very crunchy, even after sitting in milk for a few minutes,” Crisp said. “I want a name that would stand for who I am as an individual, but it’s been harder than I could have ever imagined. Any ideas?”

Not since Mike Sweeney’s hot dogs and Rusty Kuntz’s feminine hygiene line has a baseball charity product presented such a naming challenge. Former NFL running back Tiki Barber faced a similar conundrum during his last year in the league.

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“My agent suggested that I put out a line of these Hawaiian-style torches to benefit my favorite charity, but I couldn’t come up with a name for the life of me,” Barber recounts. “Still, if I have any advice for Coco it would be to avoid the easy way out: don’t just slap your own name on it.”

Crisp hopes that his cereal, once named, will be as popular as other recently launched celebrity charity cereals, most notably Ryan Seacrest’s “Fruit Loops” and R. Kelly’s “Statutory Rape Chex.”

Labels: baseball, cereal, charity, Coco Crisp, homosexuality, Jimmy Fund, Mike Sweeney, MLB, R. Kelly, Red Sox, Rusty Kuntz, Ryan Seacrest, sex, Tiki Barber, tiki torch

Posted on June 22nd, 2007

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Other Related News Items

Crisp changes name (April 18, 2007)
Crisp to file sexual harassment suit against Navarro (June 6, 2008)
Julius Jones lays traps for Marion Barber around Dallas locker room (December 10, 2007)
Shields suspend self for “girly punches” following Rays-Red Sox brawl (June 9, 2008)

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