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News Item

Buck to add endorsement

ST. LOUIS, MO — Over the last several years, Joe Buck has become the standard in the broadcast booth thanks to a quick wit and an innate ability to make the viewer at home feel like a part of the action.

As a result of his success, Buck has been the recipient of numerous endorsement deals, and continues to be a spokesman for Anheiser-Busch and Budweiser. The St. Louis brewery has been looking for a way to get their logo more coverage during the games Buck announces, and after months of research they believe they’ve found a solution.

Marketing director Al Kaholic revealed to SSNN investigators that a new plan ensures that when fans see Buck’s face, the Bud logo is there too: “We’ve decided to use a projector to shine our logo directly onto the Mr. Buck’s vast forehead. We’ve taken measurements and determined that his brow is big enough for a logo approximately the size of a small motorcycle tire. At first it will only be the Bud emblem, but eventually we’d like to have a scrolling text bar where fans can pay to print personal messages – like birthday wishes and stuff like that.”

This breakthrough may redefine the sports advertising industry, and SSNN has learned that other companies are looking to emulate Bud’s strategy. Deals currently in the works include Terry Bradshaw with McDonald’s, Billy Packer with Waste Management, and Marv Albert with Hair Club for Men (who actually intend to regrow Marv’s own hair, rather than broadcast an image over his hairpiece.)

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Labels: advertising, Budweiser, Joe Buck, Marv Albert, Terry Bradshaw

Posted on March 30th, 2007

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Other Related News Items

• KGB ruins Buck’s attempt at “perfect broadcast” (January 22, 2008)
• Teammates: Fred Taylor’s text messaging “out of control” (January 3, 2007)
• Dirk explains playoff let-down (May 4, 2007)
• Thome sees Ratatouille for the fourth time in the theater (September 7, 2007)

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<a target="_blank" href="http://www.serioussportsnewsnetwork.com/2007/03/buck-to-add-endorsement.html" title="Buck to add endorsement">Buck to add endorsement</a>

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